LEGO Speaker: Paal Smith-Meyer, Creative Director, Concept & Design

We are pleased to announce that Paal Smith-Meyer, Creative Director, Concept & Design at LEGO will join us at BRITE to talk about how LEGO has brought users into the design of products such as its Mindstorms robot building kits.

An article in Wired magazine told the story of how Paal brought in Lego's most devoted customers to form the Mindstorms Users Panel that helped shape the product's extremely successful relaunch.